Union Bank - Financials

Improving the mobile banking experience

Union Bank

Overview

About

Union Bank of Nigeria (UBN) was established in 1917 and is one of Nigeria's long-standing and most respected financial institutions, offering a portfolio of banking services to individuals, SMEs, and commercial and corporate clients. With a robust geographical network comprising more than 293 service centers and over 937+ ATMs spread across Nigeria, they have remained committed to helping individuals, families, and businesses grow for nearly a century.

Challenge

The current banking app lacks intuitive navigation and fails to provide a seamless user experience, leading to low user engagement and increased customer support inquiries. Users struggle to find essential features, such as account information, transaction history, and fund transfer options, resulting in frustration and a decline in app usage. Additionally, the app's outdated interface does not reflect the modern banking experience users expect, impacting the bank's ability to attract and retain customers in a competitive market.
Role(s)
  1. Lead UX/UI Designer
Designed For
  1. Mobile App
Responsibilities
  1. User Interview
  2. Heuristic evaluation
  3. Define the Problem
  4. Persona
  5. Ideation - behavioral psychology
  6. Information Architecture
  7. Design System
  8. Design
  9. Test
Tool(s)
Union Bank

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