BetKing - Payments

Revamping the payment experience

BetKing: Payments

Overview

About
BetKing is a leading sports betting and gaming company in Africa, known for its extensive sportsbook, virtual games, and online casino offerings.

It provides competitive odds, a user-friendly platform, and innovative features tailored to the African market.
Challenge
The pain points based on customer feedback and analytical tools insights were information overload, difficulty choosing a payment method, inconsistency & repetitive experience, leading to a high drop-off rate and long completion time.
Problem Statement
User who is a first time or existing customer need to be able to make and complete a deposit with ease and in due time because they need to be able to place their bet.
Role(s)
  1. Senior Product Designer - Payment
Designed For
  1. iOS / Android
  2. Responsive Web
Responsibilities
As the sole designer on the payment team, my responsibilities includes:
  1. Survey
  2. Data Analytics - Demographics | Behavioral | Engagement | Usability
  3. Competitive analysis
  4. Empathy Mapping
  5. Customer Journey Mapping
  6. Workshops
  7. User flow
  8. Payment Design System
  9. Designs
  10. Prototypes
  11. User testing - Focus group
Tool(s)
Trade Trackers

Case Studies

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