Disclaimer:

The product "woozeee",the images displayed in reference to the website, portal or mobile application in this case study are the property of eConnect NetPower Limited.

About the Project

woozeee movie streaming web and mobile app

Have fun | Make Money | Give Back

Your Role

Product Designer

Tools

Figma

Project Summary

“woozeee” is a lifestyle platform that combines the power of a social media community and an e-commerce marketplace to create an experience like no other. Our social media platform offers a unique experience to fun-loving and business-minded individuals whilst catering to their daily activities. One of the major features of woozeee social is the movie section. This feature is a movie streaming platform that allows members of our community to stream movies, and series in different genres like Comedy, drama, children & family, romantic, horror and much more. The movie platform is also a pay-as-you-go service. However, users can subscribe to the woozeee care packages which come with a lot of goodies members of the community can benefit from - movies are part of it.

The Challenge/Problem

With the emergence of COVID-19, most people find it hard to go to the cinemas, they'd rather stay at home and watch movies and chill. In accordance with this, we wanted to provide extra ad-ons for users of the woozeee community to benefit from (to create an app that tends to all needs). This does not exclude content creators who don't get much value for the content they post online for free. Hence Content creators can earn money from putting their movies on the woozeee platform while users can pay for movies as they go instead of paying subscription fees for movies they don't really watch every month. In conclusion with the woozeee movie streaming app, users can pay a minimal fee only when they want to watch particular money.

The Process

Empathize

Empathy is our ability to see the world through other people's eyes, to see what they see, feel what they feel, and experience things as they do. It describes the ability to put yourself in another person’s shoes; to truly see the world through their eyes in a given context or situation.

Research

I interviewed 10+ users to learn about the following:

• Have you subscribed to an online movie streaming service?

• If yes, mention one of the online movie streaming services that you have subscribed to!

• If not, mention three factors that will make you interested in subscribing to one of the online movie streaming services!

• How often do you watch movies on the online streaming service in a month?
  From the user interviews, I found that users are:

• Most users subscribe to one streaming platform or another

• The factors that will make others subscribe to the movie are:

- Reduced fee

- Up-to-date movies/series

- Being able to watch a movie you have seen before without having to pay for it again.

• Average of 6 movies

Define - Personas

Based on the interviews/workshop I set up two personas. It's being referred to them throughout the entire product development process.

I decided I needed personas to help me step out of myself and recognize that different people have different needs and expectations.

• The methods I used were calling two individuals to ask the questions and putting stakeholders' wants and desires into perspective through a strategy meeting with them.

• The information provided in the personas is their biography, core needs, frustrations, personality, payment medium and platforms.

• The personas affected the design because adding a movie section will attract those that are not necessarily into social media and also one is able to connect the movie section to an external device i.e Tv etc. Also pay as you go for a minimal fee, to address users with the ideology of an expensive movie streaming platform. In conclusion, users don't have to pay for a movie they might not watch - and the movie paid for will not be paid for again (a movie is a one-time payment).

Ideation - Site Map

Designs - Rationale

• The kind of visual style is fresh and light. Decided to use white so that the text and posters of the movies will pop out more. I also used a lighter shade of blue because the dark blue on the logo wasn't bright enough when you changed to dark mode on the app.

• The guideline followed was more of iOS design mixed with material design because the app is for both iOS and Android users.

• The platform was designed for web and mobile (kindly view UI downwards).

• The design helps businesses and users achieve their various goals because the app's user experience is easy to understand and visually pleasing (this was known after testing in front of various people).